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Useful Links

Marketing Fundamentials And Best Practices



Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Terence A. Shimp, DBA - University of South Carolina, USA


Additional Textbooks Resources

American Marketing Association

  Point-of-Purchase Advertising International (POPAI)
  Advertising Research Foundation (ARF)
  American Association of Advertising Agencies (АААА)
  Promotion Marketing Association, (РМА)

Russian Resources

  Russian Marketing Association
  Marketing Accademy
  Non-For-Profit Partnership “Marketers' Guild”

21 Century Breakethrough - Merger of Right- and Left- Brain Reality Perception:
Merging Modern Science and Ancient Humanity Wisdom


Bridging The Wisdom Of Our Past With The Science Of Our Future
Institutes Princeton University's Global Consciousness Project/Boundary Institute Boundary Institute for the Study of Foundations
  Institute of Noetic Sciences
  The Institute for New Medicine
  Psychosomatic Wellness
  The Science of Meditation in Action
  Caroline Myss, Ph.D.
  Bruce H. Lipton, P.h.D. - Uncovering The Biology of Belief - Think Beyond Your Genes
  Transpersonal Psychology
  European Transpersonal Psychology Association
  John F. Kennedy University, School of Holistic Studies
  California Institute of Integral Studies
Beyond Reason - Radio Talk-Show - For Those Who Dare To Think
It's about responsibility... spirituality... powers of mind... forces beyond... If you've had enough of the average, angry, everyday kind of talk, then we gently invite you to join us, to go beyond... with a show that' s like none other... conversing with some of the greatest minds on the planet... If you've ever asked, "Why am I here?" "Have I been here before?" "What happens when I die?" "Is there more?" ...then you have what it takes to be a part of the most unique radio talk show ever.- Beyond Reason
Columbia Gets Personal - BuisnessWeek On-Line - October 18, 2006
A new "Social Intelligence" program uses classes, clubs, and extracurricular activities to give MBAs some special skills for interpersonal relationships
Social Intelligence - Daniel Goleman - BusinessWeek Video News - Sept. 29, 2006
Daniel Goleman, the best-selling author of 'Emotional Intelligence' talks about new research on how social interaction affects the brain, and the perils of the electronic age
Books and Audiobooks

In English

Beyond Zero Point
Gregg Braden
The Divine Matrix: Bridging Time, Space, Miracles, and Belief
Gregg Braden
The Isaiah Effect
Gregg Braden
The Lost Mode of Prayer
Gregg Braden
Entanglement: The Greatest Mystery in Physics
Amir D. Aczel, PhD
Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Entangled Minds: Extrasensory Experiences in a Quantum Reality
Dean Radin, PhD
Molecules Of Emotion: The Science Behind Mind-Body Medicine
Candace B. Pert, Ph.D.
Your Body Is Your Subconscious Mind
Candace B. Pert, Ph.D.
Transpersonal Vision
Stanislav Grof, M.D.
The G.O.D. Experiments: How Science Is Discovering God In Everything, Including Us
Gary E. Schwartz, PhD, William L. Simon
Linked: The New Science of Networks
Albert-Laszlo Barabasi
The Science of Enlightenment
Shinzen Young, PhD
Dr. Quantum Presents A User's Guide to Your Universe
Fred Alan Wolf, Ph.D.
Advanced Energy Anatomy: The Science of Co-Creation and Your Power of Choice
Caroline Myss, Ph.D.
Social Intelligence: The New Science of Human Relationships
Daniel Goleman, Ph.D.
Emotional Intelligence
Daniel Goleman, Ph.D.
Primal Leadership: Realizing the Power of Emotional Intelligence
Daniel Goleman, Richard Boyatzis and Annie McKee
The Wisdom of Your Cells: How Your Beliefs Control Your Biology
Bruce H. Lipton, Ph.D.
The New Physics of Healing: A Groundbreaking Look at Your Body's Natural Life-Changing Powers
Deepak Chopra, MD
Life After Death: The Burden of Proof
Deepak Chopra, MD
Emotions Revealed: Recognizing Faces and Feelings to Improve Communication and Emotional Life
Paul Ekman, Ph.D.
Telling Lies: Clues to Deceit in the Marketplace, Politics, and Marriage
Paul Ekman, Ph.D.
Never Be Lied to Again: How to Get the Truth in 5 Minutes or Less in Any Conversation or Situation
David J. Lieberman, Ph.D.
Power vs. Force: The Hidden Determinants of Human Behavior
David R. Hawkins, Ph.D.